A Journalist Technique Known as Immersion Reporting! It is fabulous feeling when you start working with a new client, but that feeling can quickly fade if a consultant is unable to gather the data and information they need to be successful. Occasionally, traditional techniques such as interviews and observations do…

Three Common Package Offerings with Real-Life Examples — “Joe isn’t a consultant because he provides a package solution.” That is exactly what a new consultant said to me. But guess what? Joe is a consultant. Just because he is providing a package, doesn’t mean he isn’t a consultant. …

Recently, a business consultant asked if I would be open to helping them write a service offering document for an upcoming conference. We spoke for a few minutes and then I responded with a “No. I’m not able to help you. Here is why__________. I also heard your need, a…

Have you ever been asked, “How did you come up with THAT idea or THAT metaphor?” I have. Sometimes I just smile and continue doing whatever I was doing because I simply don’t know. …

An easy technique to ensure you’re connecting with the right people. — “I’ve spent hours building a relationship with ________. We’ve discussed a problem the company is having in detail and he told me he could use my help. Based on how he spoke, I thought he was the economic buyer. …

No, I’m not talking about Creating Content. — Are you tired of hearing the workforce of the future is changing? Or about the Great Resignation or the Great Reprioritization and the increase in the number of independent workers? The world has changed over the last two years and many of the pre-pandemic future of work predictions have not…

Or, how are you getting to First Base? — Scout: “Why do you like him?” [Billy Beane points to Peter Brand.] Peter Brand: “Because he gets on base.” (Moneyball) Is client relationship building like baseball? I didn’t think so until during the pandemic I watched the 2011 film Moneyball. …

Four Steps and Three Templates to Help You Succeed. — “Should I use LinkedIn to Get Clients?” No matter how many times I’m asked the question, my response remains the same. “It depends. Is LinkedIn one of the places your ideal client hangs out?” If your ideal client can be found on LinkedIn AND using a social media platform is…

Because it is what makes you UNIQUE and helps you STAND OUT! — Your HOW is also known as your Point of View (POV.) A consultant or freelancers’ Point of View (POV) is their differentiator. It is what helps a them stand out in a crowded field of consultants and freelancers and be unique. A POV is not a new, amazing, and disruptive…