Your Business Core: What It Is and Why It Is Important

Laura Burford
4 min readDec 7, 2022
Photo by Oksana Taran on Unsplash

Your body’s core is your body’s support system. It is responsible for your bending, twisting, running, sitting, and standing up straight. The stronger your body’s core, which consists of your spine and surrounding muscles, the easier it is for your arms and legs to do their thing.

Everybody has a core.

Your business also has a core. It is known as your BUSINESS CORE.

Your Business Core is your Focus or Niche (Why and What), Ideal Client (Who), and Point of View (How.)

Think of your Focus or Niche as your body’s spine and your Ideal Client and Point of View as the surrounding muscles supporting your spine.

The more concrete (or should I say sound or solid) your Business Core is, the easier for your business arms and legs to do their thing. Your business arms are everything you do to build awareness and relationships, get clients, and deliver your services. These activities include your messages, services offered, strategic networking, targeted outreach, referral strategy, writing, speaking videos, and more.

Your body’s core and Business Core are similar.

A body’s core helps you live life while a Business Core helps a business succeed.



Laura Burford

Leveraging her Consultant's Blueprint, Laura helps Consultants & Freelancers use their MAGIC-their expertise and experience-to build successful businesses.