Your Business Core: What It Is and Why It Is Important

Laura Burford
4 min readDec 7, 2022
Photo by Oksana Taran on Unsplash

Your body’s core is your body’s support system. It is responsible for your bending, twisting, running, sitting, and standing up straight. The stronger your body’s core, which consists of your spine and surrounding muscles, the easier it is for your arms and legs to do their thing.

Everybody has a core.

Your business also has a core. It is known as your BUSINESS CORE.

Your Business Core is your Focus or Niche (Why and What), Ideal Client (Who), and Point of View (How.)

Think of your Focus or Niche as your body’s spine and your Ideal Client and Point of View as the surrounding muscles supporting your spine.

The more concrete (or should I say sound or solid) your Business Core is, the easier for your business arms and legs to do their thing. Your business arms are everything you do to build awareness and relationships, get clients, and deliver your services. These activities include your messages, services offered, strategic networking, targeted outreach, referral strategy, writing, speaking videos, and more.

Your body’s core and Business Core are similar.

A body’s core helps you live life while a Business Core helps a business succeed.

A solid body core stabilizes your entire body providing better balance and body strength that leads to improved overall performance when playing a sport or just performing daily activities.

You feel better about yourself, increasing your overall confidence that permeates everything you do.

It does not end there. Study after study discusses the importance of a strong core on a person’s increased longevity.

When you have a solid body core, instead of simply surviving, you are actively enjoying and living life with more time to do what is important to you.

What happens when you break a leg or pull a muscle in your shoulder? There is a good chance you take an exercise hiatus. Your level of strength diminishes and, depending on the injury, your balance might be off. Your body core is simply not as strong as you would like.

The key to a solid body core is exercise.



Laura Burford

Leveraging her Consultant's Blueprint, Laura helps Consultants & Freelancers use their MAGIC-their expertise and experience-to build successful businesses.