How in the World Do You Build Trust?

TRUST is the Glue in Your Relationships.*

Laura Burford
4 min readOct 7, 2020
Photo by Fred Kearney on Unsplash

We are constantly reminded that people hire consultants, freelancers, and independent workers that they trust.

But what is trust? Or a trusted relationship?

As I put pen to paper for this blog, I remembered a conversation I had years ago with a PricewaterhouseCoopers (PwC) partner. After meeting with a client, the partner asked for a few minutes of my time. He was concerned that “I was a little too honest.” He felt I needed to be more aware of what it took to maintain a positive relationship with a client.

I apologized to the client, however the client explained to both of us that it was refreshing to work with someone who was “honest and blunt” because blunt worked best in their organization. She had no concerns what-so-ever and it was her trust in me that led to add-on work.

That day I learned several valuable lessons about trusted relationships.

The first being that I wasn’t too honest; however, my style was too rough. I’m softer now when presenting difficult messages, at least I am most of the time, but I’ve never stopped being honest. Trusting relationships require honesty and being able to deliver the bad news in a manner that…

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Laura Burford
Laura Burford

Written by Laura Burford

Leveraging her Consultant's Blueprint, Laura helps Consultants & Freelancers use their MAGIC-their expertise and experience-to build successful businesses.

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