Is TRUST the Glue in Your Business Relationships*?

Photo by Fred Kearney on Unsplash

We are constantly reminded that people hire consultants, freelancers, and independent workers that they trust. But what is trust? Or a trusted relationship?

As I put pen to paper for this blog, I remembered a conversation I had years ago with a PricewaterhouseCoopers (PwC) partner. After meeting with a client, the partner asked for a few minutes of my time. He was concerned that “I was a little too…