Is it Time to Tweak the 5-WHYs Analysis Technique? Yes!

How changing the form of your questions leads to more inclusive problem-solving and a friendlier approach for everyone.

Laura Burford
6 min readAug 26, 2021
Photo by Glenn Hansen on Unsplash

A key reason why clients hire consultants and freelancers is to help them solve a problem.

As a consultant, one of my favorite approaches for problem-solving is Toyota’s 5 WHYs Analysis. I embraced 5 WHYs Analysis while managing software application projects and have continued to use it as a management consultant. However, over the years I’ve changed the form of my questions and I never realized it.

One day one of my clients said a meeting with one of their potential clients didn’t go well. Actually, it flopped.

In my work, I frequently recommend consultants and freelancers consider using 5-WHYs Analysis and recommend they include it in their “tool box.” But after talking with my client, I realized that I’ve been leading consultants and freelancers astray.

I’m now telling them, “I’ve been WRONG!

Am I saying that 5-WHYs Analysis is not a good technique? No, I’m not. It is an easy and powerful technique to use. However, I believe a modification in the form of the questions makes the approach more powerful and better accepted.

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Laura Burford
Laura Burford

Written by Laura Burford

Leveraging her Consultant's Blueprint, Laura helps Consultants & Freelancers use their MAGIC-their expertise and experience-to build successful businesses.

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