Guess What! You are Unique! But Do Others Know Why You’re Different?

How do you stand-out in a crowded field of competitors?

What Do You See? Ambiguous Illusion Figure*

More than one consultant (freelancer) has looked at me with puzzlement when I ask them about their point of view. Occasionally I’ll hear “My value proposition is ___________.” or “I believe the first thing we need to do is ___________.”