Guess What! You are Unique! But Do Others Know Why You’re Different?
How do you stand-out in a crowded field of competitors?
More than one consultant (freelancer) has looked at me with puzzlement when I ask them about their point of view. Occasionally I’ll hear “My value proposition is ___________.” or “I believe the first thing we need to do is ___________.”
I always listen closely and paraphrase what I heard. I then re-asked my question: “Help me understand your viewpoint. What is your differentiator? What makes you unique? What is your secret sauce?”
Sometimes they continue looking at me in puzzlement but many times I hear “I’m similar to ___________ .” or “I’m not unique. My point of view isn’t different than anyone else.”
Guess what? You are unique! You are different!
Everyone is unique and every consultant (freelancer) has a point of view. Your point of view your high level vision as to how you help your clients achieve what they want to achieve.
Sometimes defining your how requires you to dig deep within you and think about it. If you have defined what you want to be known for and identified your ideal client characteristics and behaviors (your criteria), as the saying goes, you are more than half…